📈 MakeMyTrip Urges Strategic Partnership to Unlock India's Outbound Travel Boom for Sri Lankan Tourism

• High Potential: Sri Lanka is ranked the 5th largest search destination on MakeMyTrip's two major platforms, signaling strong underlying demand. • Massive Market: India is projected to generate 50 million outbound travellers annually by 2030, with 70% opting for short-haul destinations (within five hours), placing SL in a prime competitive position. • Key Challenges: Despite high search interest, SL faces awareness gaps and a fragmented digital presence on platforms like Instagram and TikTok, which needs consolidation. • Matching Cohorts: SL's diverse offerings fit all four fast-growing Indian traveller segments: Premium (30% of int'l bookings, avg. $150+ rooms), Pilgrimage/Spiritual, Experience-Seekers (driven by trending content), and Last-Minute Travellers. • Proposed Action: MakeMyTrip calls for deeper collaboration on destination awareness, creating consolidated, high-quality digital content, using MMT's data engine for personalized targeting, and exploring product innovation and potential charter connectivity, citing Vietnam as a model for rapid growth.