🏆 Maliban Brings Iconic Scent Nationwide Following Top LMD Brand Ranking

Maliban, named the No. 1 Most Loved Product Brand in the LMD Readers' Choice Most Loved Brands 2026, launched a unique nationwide brand activation to mark its 70+ year legacy. • Nationwide Activation: Extended its iconic "Maliban Handiya" freshly baked biscuit aroma—previously localized to Ratmalana—to key public spaces across Sri Lanka, including bus stops, highway exits, and cinemas. • Interactive Experiential Marketing: Utilized liquid evaporisers in high-footfall regional hubs like Kandy alongside product sampling to create a complete sensory experience (scent, taste, and brand familiarity). • Corporate Insight: According to Positha Perera, Group Head of Corporate Communications at Maliban Group of Companies, the initiative aimed to leverage decades-old brand heritage and consumer trust by expanding a localized sensory asset into a shared national experience.