MAS Femography and Selyn Foundation Expand #BleedGood Initiative for 2026 📈

• Strategic Partnership: MAS Femography (FemTech) and the Selyn Foundation have renewed their collaboration to combat period poverty in Sri Lanka through the #BleedGood movement, focusing on women’s well-being and climate-conscious menstrual dignity. • Core Objectives: The 2026 initiative utilizes a four-part model involving the distribution of medical-grade reusable apparel solutions, hygiene education by health practitioners, male advocacy sessions, and climate impact awareness. • Economic & Social Impact: • Focused on reducing long-term costs for women and girls, addressing "unmet needs" exacerbated by Sri Lanka’s recent economic challenges. • Promotes sustainability by transitioning to reusable products, reducing environmental harm compared to disposable alternatives. • Features a robust monitoring framework to inform national policymaking on menstrual equity. • Sector Leadership: Leveraging MAS’s expertise in manufacturing science-backed solutions for menstruation and menopause, the program has evolved from a 2020 crisis response into a multi-stakeholder movement. • Global Footprint: Beyond Sri Lanka, the initiative is piloting programs in Afghanistan and Bangladesh, aiming to set global standards for the apparel & textiles sector in humanitarian contexts.