📈 MAS Holdings Launches Bold "Plan for Change 2030" for Ethical Apparel

• Sri Lankan apparel & textiles giant, MAS Holdings, unveiled its "Plan for Change 2030," positioning sustainability as a moral obligation and a blueprint for the global fashion industry. The strategy focuses on reinventing production with social equity and environmental restoration at its core. • Key 2030 Targets: • Product: Aim for 75% of company revenue to be generated from sustainable products. This drives Textile-to-Textile Circularity and development of 'Materials of the Future' (e.g., bio-based, organic cotton). • Planet: Target a 60% reduction in absolute greenhouse gas emissions across operations. Focus includes transition to renewable energy and achieving water-positive goals in high-stress regions. • Lives: Commitment to Fair Care Responsibility, advancing gender equity, ensuring employee well-being (including living wages), and building community climate resilience. • Economic & Sector Context: An ADB official noted that while Sri Lanka’s industrial growth has lagged (20% over the last two decades compared to Vietnam's >300%), sustainability must be the new driver for national growth. Scaling this transformation requires radical collaboration and public/private investment. • The plan emphasizes moving from simply reducing impact to actively regenerating supply chains, people, and the planet.