McDonald’s Named 2026 Advertiser of the Year at Spikes Asia 📈

Global brand McDonald’s has been crowned the 2026 Advertiser of the Year by Spikes Asia, marking its second win of this prestigious title (first in 2018). The award recognizes the brand's sustained commitment to creative excellence and marketing effectiveness across the Asia-Pacific (APAC) region. • Overall Performance: McDonald’s has secured a staggering 102 Spikes Awards throughout its history, demonstrating a successful blend of strategic insight and measurable business results. • Sector Impact: The brand is lauded for embedding creativity as a core driver for long-term brand growth and marketing effectiveness, particularly in the FMCG and Food Service sectors. • Regional Highlights: • Japan: The ‘No Smiles’ campaign won 4 awards in 2025, including the Grand Prix in Entertainment. • Philippines: The ‘Unbranded Menu’ campaign secured the first-ever Grand Prix in the Gaming category (2024), effectively penetrating the ICT/Gaming sub-culture. • Regional Context: The award celebrates the brand’s ability to maintain a global identity while deeply localizing content to resonate with diverse APAC cultures, a key benchmark for multinational brands operating in the region. The formal presentation will take place on March 12, 2026, in Singapore.