📈 Mercedes-Benz Fashion Week SL Unveils 3-Year Strategic Vision through 2028

Source

The Mercedes-Benz Fashion Week Sri Lanka (MBFW SL) has announced a long-term roadmap to 2028, signaling robust institutional confidence in the island's creative economy and positioning Colombo as a regional hub for design and luxury lifestyle. • Event Calendar & Stability To ensure market visibility and global participation, fixed dates have been set for the next three years: 2026: 6 – 11 October 2027: 5 – 10 October 2028: 3 – 8 October • Strategic Alliances The platform is presented by AOD (Academy of Design) and powered by DIMO, the sole authorized agent for Mercedes-Benz in Sri Lanka. This partnership links the local industry to the global Mercedes-Benz fashion ecosystem, fostering international designer participation and buyer engagement. • Key Corporate Partners Cinnamon Life at City of Dreams: Official Host Venue, integrating fashion into Sri Lanka’s premier integrated resort and tourism landscape. Sampath Bank Private Banking: Official Banking Partner, focusing on creative entrepreneurship and the emerging luxury economy. Wijeya Newspapers: Exclusive Media Partner, providing multi-platform national coverage across print and digital. • Economic Impact The roadmap focuses on high-density growth areas: strengthening retail links for local designers, deepening creative technology collaborations, and driving diversification within the apparel & textiles sector toward high-value branding.

Listen to this article

Duration: 1:39