🚗 Mercedes-Benz Launches ‘She’s Mercedes’ Platform in Sri Lanka

Mercedes-Benz, in partnership with local agent DIMO, has officially launched its global initiative 'She’s Mercedes' in Sri Lanka. The movement aims to connect and empower influential women across key sectors including business, finance, technology, and entrepreneurship. • Launch Details: Debuts alongside Mercedes-Benz Fashion Week Sri Lanka 2026 (October 7–11) at Cinnamon Life, Colombo, with an inaugural invitation-only luncheon on October 10. • Target & Membership: Reserved exclusively for female owners of Mercedes-Benz vehicles purchased through DIMO, providing a private network for women shaping Sri Lanka's economic and cultural landscape. • Strategic Focus: Beyond networking, the initiative focuses on building enduring enterprises, leadership development, wealth creation, and supporting female participation in high-value industries like fashion & design, entrepreneurship, and corporate leadership. • Global Context: Established in 2015, the platform operates in over 70 countries, inspired by automotive pioneer Bertha Benz to foster female-driven innovation and economic leadership.