📈 Mild Earth Launches 'Wild Mist Water' to Globalize Sri Lankan Spices
Mild Earth has officially unveiled Wild Mist Water, a luxury wellness beverage aimed at positioning Sri Lanka’s botanical heritage alongside its world-renowned tea exports. • Product Innovation: The beverage consists of curated spice blends—including coriander seeds, cloves, cinnamon, and lemongrass—designed to be brewed as a hot infusion. • Strategic Positioning: Positioned in the luxury wellness category, the brand targets the "intentional gifting" and conscious lifestyle markets, emphasizing minimalism and heritage. • Production & Quality: Produced in a globally certified, export-grade facility in Sri Lanka, focusing on quality-first sourcing to meet international standards. • Market Reach: • Local: Retailed via premium e-commerce (Mildearth.com) and selected upmarket boutique hotels and wellness concept stores. • Global: Discussions are currently underway for export expansion into Australia, Malaysia, and Singapore. • Economic Impact: The venture represents a modern reinterpretation of the spices sector, aiming to drive value-added exports and strengthen Sri Lanka’s footprint in the global wellness industry.