MTI Case Study Highlights Sri Lankan Street Food Expansion in Balkans 📈

MTI Consulting recently featured Curry Souls, a pioneering Sri Lankan street food franchise, as a key case study for its inaugural Global Strategy Internship Program focusing on the Balkan region. • Strategic Expansion: The franchise has successfully established a presence in Serbia and Croatia, blending authentic flavors with a modern urban setting. • Market Performance: Curry Souls has consistently maintained high rankings on TripAdvisor, positioning itself among the top restaurants in Serbia. • International Exposure: Founder Clement Senaratne presented the business model to MTI interns from Albania, Kosovo, Macedonia, Montenegro, and Slovenia. • Program Context: The initiative is part of MTI’s GROW strategy, aimed at rapid global network expansion and training strategy professionals across 51 countries. This case highlights the potential for Sri Lankan hospitality and food services to scale internationally through niche branding and cultural fusion in emerging European markets.