MullenLowe Sri Lanka Dominates Effie Awards 2025 📈

MullenLowe Sri Lanka has reaffirmed its market leadership by being named Effie Agency of the Year for 2025. This marks their third consecutive win and their eighth title within the last decade, reflecting consistent creative effectiveness in the advertising and marketing sector. • Award Tally: The agency secured a total of 21 accolades at the ceremony held on March 3, 2026: 1 Gold (Celcius) 3 Silver (Watawala Tea, Atlas Axillia, Asian Paints) 3 Bronze (Anlene, Unilever, Maliban) 14 Finalist Awards • Strategic Impact: The wins highlight MullenLowe’s ability to drive commercial growth across diverse industries, from FMCG and tea to manufacturing. The recognition underscores the agency's role in supporting national brands like Watawala and Maliban through strategic communication that impacts market share and consumer behavior. • Market Standing: Beyond the local Effies, MullenLowe was also recently named Agency of the Year by Campaign Asia, signaling strong regional competitiveness for Sri Lanka's creative services and ICT/BPM adjacent sectors. _Source: Based on data published March 6, 2026._