Munchee Sponsoring Free Rail Travel for 25,000 Passengers 📈

Sri Lanka’s leading biscuit brand, Munchee (CBL Group), has launched a major corporate social responsibility campaign to support domestic travelers during the 2026 Sinhala and Tamil New Year (Avurudu) season. • Overall Impact: The initiative provides fully sponsored train tickets for nearly 25,000 passengers traveling from the Colombo Fort Railway Station to their hometowns. • Scale of Support: On April 12th, the brand covered the ticket costs for all 85 train departures scheduled from Fort, alleviating financial pressure on commuters amid challenging global economic conditions. • Sector Focus: As a dominant player in the FMCG sector, Munchee is leveraging its market position to strengthen consumer loyalty and brand equity through high-impact community engagement. • Key Highlights: A dedicated "Munchee Special Avurudu Journey" was organized for the Fort-Batticaloa route, featuring festive refreshments, games, and gifts for passengers. • Strategic Intent: The move aligns with the brand’s identity as a staple in the local food industry, specifically targeting the high-consumption Avurudu period to maintain its status as the nation's preferred biscuit manufacturer.