National Geographic to Debut Sri Lankan Food & Travel Series 📈

Sri Lanka is set for a major global branding boost as National Geographic South Asia premieres “Jayaflava: Celebrating Sri Lanka”, a six-part series spotlighting the island’s authentic culinary heritage and modern culture. • Overall Growth & Targets • Sri Lanka surpassed its 2018 benchmark in 2025, recording 2.36 million arrivals (a 15.1% YoY increase). • The government is targeting a minimum of 3 million arrivals in 2026, a 27% YoY growth goal. • Tourism earnings for 2025 are estimated at over US$ 3.2 Bn, up from US$ 3.17 Bn in 2024. • Sector & Market Breakdown • India remains the top source market, contributing 531,511 visitors (27% share) in 2025. • In early 2026, arrivals exceeded 400,000 within six weeks, driven by India, the UK, and Russia. • The series features iconic local industries including tea, coconut, and the artisanal toddy spirit. • Strategic Partnerships • The deal with National Geographic India, brokered by Dentsu Grant, secures prime-time slots across South Asia (India, Bangladesh, Nepal, Maldives). • Cinnamon Hotels & Resorts serves as the title sponsor, featuring properties like Cinnamon Life at City of Dreams to attract high-value travelers. • Key collaborators include culinary figures like chef Dharshana Munidasa and cultural voices such as author Shehan Karunathilake. _Note: Statistics based on 2025 year-end SLTDA summaries and provisional early 2026 arrival data._