## NCE to Host Forum on Global Digital Reach 📈

The National Chamber of Exporters of Sri Lanka (NCE) has announced a high-level forum titled “Business Conversion and Global Reach through Social Media Platforms,” aimed at integrating digital strategy into the core of the export sector. • Event Details: Scheduled for 10 March 2026, 3.30 p.m. at Cinnamon Grand Colombo. Target audience includes CEOs, Directors, and Senior Marketing teams within the export and ICT/BPM sectors. • Strategic Focus: The forum addresses the shift from traditional advertising to digital conversion. Key pillars include mastering TikTok algorithms, optimizing Meta platforms, and utilizing "Hackvertising" to turn global engagement into measurable sales. • Economic Context: Emphasizes social media as a "necessity" for business transformation, allowing Sri Lankan brands to become more relatable and accessible to international buyers through real-time, back-and-forth communication. • Expert Panel: Features leadership from Meta, Daraz, and Roar AdX, moderated by Prof. Rohan Samarajiva. Discussion will focus on sustainable content workflows to reduce the cost of global customer acquisition.