🐔 New Anthoney’s Tackles AMR for Safer Poultry

• National Consumption: Sri Lanka consumes ~258,000 MT of chicken annually driven by protein awareness and fast-food demand. • AMR Challenge: Routine commercial antibiotic use accelerates antimicrobial resistance (AMR), a global threat projected to cause 10M annual deaths by 2050. • Local Impact: Kurunegala district study reveals 98% of surveyed farms use antimicrobials, with 81.8% resistance to tetracycline and 31.8% to fluoroquinolones (ciprofloxacin). • Market Model: New Anthoney’s poultry producer model features the certified antibiotic-free Harithahari range, backed by an MOU with the University of Peradeniya. • Strategic Focus: Positioned for future poultry & livestock exports (EU, GCC) to meet strict international food safety standards.