New Media Solutions Dominates Effie Awards Sri Lanka 2026 📈

Homegrown agency New Media Solutions emerged as the most awarded traditional and digital corporate communications firm at the Effie Awards 2026, securing multiple wins for high-impact marketing campaigns. • Key Award Wins: • 2 Silver Effies: ‘Daintee Gingerbread House’ (Sunshine Consumer Lanka Ltd) • 2 Bronze Effies: ‘My Zesta Story’ (Zesta) • Multiple Merit Finalists: Campaigns for Softlogic Life Insurance PLC, including the #LetsChangeTheStory initiative. • Sector Expertise: The agency demonstrated versatility across Insurance, Beverages, and Consumer Goods, winning in categories such as seasonal marketing, social media, and social impact communications. • Economic Context: The recognition of locally-led Brand Communications and Digital Media agencies highlights the growing sophistication of Sri Lanka’s ICT/BPM and creative services sector, emphasizing the shift toward measurable, data-driven marketing effectiveness. • Strategic Leadership: Led by CEO Nilupa Sanjaya Liyanage, the firm integrates media strategy and Public Relations to drive tangible business results for both local and multinational brands.