📈 NSB Launches Island-Wide Digital Drive to Boost Financial Inclusion

The National Savings Bank (NSB) has initiated an extensive "Digital Drive" campaign to accelerate digital literacy and adoption, aligning with the national vision for a cashless economy. • Campaign Overview The initiative utilizes a "town storming" approach, focusing on face-to-face engagement to bridge the gap between traditional banking and technology. In the first six days of activity, the campaign saw high engagement in the Southern and Western Provinces, including high-footfall hubs like Colombo Fort and Liberty Plaza. • Key Digital Solutions • NSBPay: Focused on real-time onboarding and app demonstrations. • NSB QR: Promoted as a primary tool to reduce cash dependency, facilitating fast and secure mobile transactions. • Sector Impact & Inclusion • Micro-Merchants: A strategic focus is placed on onboarding small businesses into the digital payment ecosystem to enhance transaction transparency. • Financial Inclusion: The drive targets underserved communities by providing hands-on education to build trust in digital infrastructure. • ICT/BPM & Fintech: Supports the broader digital transformation of the banking and finance sector, improving national financial traceability. • Strategic Goals By combining physical activations with digital onboarding, NSB aims to support the government’s impetus toward a digitally connected economy and a cashless future.