NSB Wins Global Award, Redefines Savings Culture for Sri Lanka 📈

• National Savings Bank (NSB), Sri Lanka’s premier savings institution, celebrated World Savings Day 2025 (Oct 31) under the global theme: "This Is Not a Savings Account." This marks a strategic shift, redefining savings as an active investment in life goals, not a passive deposit. • Global Recognition: NSB received the prestigious WSBI SDG Award for its exceptional contributions towards climate finance, consumer protection, digital transformation, and technological innovation, aligning it with leading global banks. • Strategic Focus: The bank is actively working to re-think thrift in the 21st century—moving from "reserve-keeping" to "opportunity-creation." This involves aligning savings plans with personal goals and collective values, such as supporting green home improvements. • National Impact & SDGs: NSB remains committed to financial inclusion and literacy across the country, leveraging its extensive branch and postal banking network. Initiatives like the Agro-Forestry programme and financial literacy schemes directly support multiple UN Sustainable Development Goals (SDGs 8, 9, 10, 13). • Leadership Message: The bank emphasizes that cultivating the discipline of saving is a strategic asset, strengthening both personal financial resilience and the economic foundation of the country.