Ogilvy Group Secures 6 Metals at 2025 SLIM Effie Awards 📈

The Ogilvy Group Sri Lanka demonstrated significant creative effectiveness at the 2025 SLIM Effie Awards, clinching one Gold, three Silver, and two Bronze metals, alongside eight finalist recognitions. The awards highlight the impact of marketing campaigns on national priorities such as sustainability, tourism, and social responsibility. • Top Performing Campaigns “When the Trees Lament” (El Toro): This sustainability focused campaign by Ogilvy Digital was the night's big winner, securing one Gold (Experiential Marketing), two Silvers, and one Bronze. It addressed deforestation in the construction sector, attracting 20,000+ visitors to a symbolic installation. “Relive the Epic of Ramayana” (SriLankan Airlines): Phoenix Ogilvy earned a Silver in the Travel and Tourism category. This campaign, previously an APAC Effie winner, remains a benchmark for promoting the Ramayana Trail to regional travelers. “Take the Load Off Her Head” (Singer): Ogilvy Digital secured a Bronze in Home Furnishings, focusing on easing domestic burdens for women through modern appliances. • Economic & Sector Impact Tourism: The Group’s work for the national carrier continues to elevate Sri Lanka’s global visibility as a heritage destination. Construction & Sustainability: Campaigns pushed for a shift from timber to sustainable alternatives, aligning with global ESG trends. Advertising & Media: The success across Digital, Creative, and Media agencies underscores the growing sophistication of Sri Lanka's ICT/BPM and creative services sector.