🇱🇰 Ogilvy SL's 'Cloud Coffee' Campaign Sets Global Ad Benchmark on TikTok 📈

Ogilvy Sri Lanka's 'Cloud Coffee' campaign for Nescafé achieved a historic milestone, becoming the first-ever case study from Sri Lanka to be featured on the TikTok for Business website. • This recognition validates the country's advertising and digital marketing potential, positioning it as a globally sanctioned presence and benchmark. • Developed by Geometry Global and Ogilvy Digital, the campaign focused on authentic, creator-led storytelling via local TikTokers to engage Gen Z and millennial audiences. • Performance exceeded all set metrics, demonstrating TikTok's efficiency as a brand-building platform: • Total video views reached an exceptional 3.4 million. • Campaign achieved 1.03 million in reach within 14 days. • Noted a sharp follower increase and 15,154 clicks on the Nescafé profile. • Crucially, the campaign delivered high efficiency, achieving a significant 69% decrease in Cost Per 1,000 People Reached (CPM) compared to the local benchmark. • The success was powered by a media strategy utilizing Spark Ads and Instant Page, executed in collaboration with Aleph Sri Lanka, the exclusive local representative for TikTok.