🚨 Omnicom Cuts Over 4,000 Jobs & Folds Major Brands After $13Bn IPG Takeover

• Omnicom has announced it will lay off more than 4,000 employees following its US$ 13 billion acquisition of rival Interpublic Group (IPG), completed in November. • The cuts are primarily focused on administrative roles but also include some leadership positions. • This restructuring is projected to deliver annual cost savings that will surpass US$ 750 million. • Post-layoffs, approximately 85% of the company’s roles will be client-focused, with 15% administrative. • Major legacy ad brands will be consolidated: • Creative agency DDB and MullenLowe will be integrated into Omnicom’s TBWA. • IPG’s large global network FCB will be absorbed into BBDO. • The move reflects the broader advertising industry's push to regain momentum amid disruption from Artificial Intelligence (AI) and increased competition, with rivals like WPP also undertaking similar restructuring.