## Pathum Nissanka Named Brand Ambassador for Prima KottuMee 📈

Prima Group Sri Lanka (Ceylon Agro Industries) has officially signed international cricket star Pathum Nissanka as the new face of its popular Prima KottuMee brand. The partnership aims to leverage Nissanka's "youthful energy" and high ICC ranking to strengthen the brand's connection with the younger demographic across the country. Nissanka is a key figure in the sports and entertainment sector, holding records as the first Sri Lankan to score an ODI double century and a century on Test debut. The collaboration coincides with the upcoming cricket season, positioning the brand within the high-engagement consumer goods and lifestyle markets. The move reflects ongoing investment in local talent as a core marketing strategy for major players in Sri Lanka's food and beverage industry.