📈 Prof. Kotler Unveils New Values-Driven 6Ps Marketing Framework

• The Father of Modern Marketing, Prof. Philip Kotler, outlined a fresh, values-driven 6Ps framework during a discussion with Sri Lankan veteran marketer Denzil Perera. This evolution shifts marketing beyond commercial tactics to a broader human, social, and planetary context. • The new model is designed to help organizations be responsible, relevant, and future-fit, aligning with sustainability and stakeholder capitalism. • The six core, interconnected Ps are: 1. Purpose: The foundational "why" beyond profit; a strategic engine to align employees and attract conscious consumers. 2. People: Prioritizing internal culture and employee experience, alongside customers and communities. 3. Partnerships: Emphasizing collaboration (co-petition) for innovation and market access, deemed highly powerful for emerging markets like Sri Lanka. 4. Peace: Ensuring non-toxic culture internally, marketplace stability, and reducing customer anxiety/friction. 5. Planet: Mandating sustainability by design, responsible sourcing, and addressing environmental externalities (pollution, waste). 6. Prosperity: Shared, sustained prosperity for all stakeholders, moving beyond narrow shareholder 'Profit'. • The framework's core message: Do well, but do good first, making it applicable to businesses globally, including developing markets and public institutions.