Proposed US$ 300 Mn Tourism Super App to Connect Sri Lanka’s Visitor Economy 📈

• Concept & Scale: Proposal for a government-backed digital platform combining a Tourism Bank, telecom SIM distribution, national park ticketing, government bungalows, and private sector merchants. It aims to capitalize on a target 4 million annual tourist arrivals (US$ 8 Bn tourism earnings target). • Revenue Potential: High-end illustrative models estimate an annual gross revenue ceiling of US$ 200 Mn – US$ 350 Mn across integrated operations. Key Sector Breakdown & Projections • Tourism Banking: Proposed US$ 100 minimum opening balance account providing FX margin, payment processing, and merchant services (estimated US$ 90 Mn – US$ 145 Mn potential revenue at scale). • Private Marketplace: Commissions (8–12%) on bookings for hotels, tours, transport, and dining could yield US$ 96 Mn – US$ 144 Mn based on US$ 1.2 Bn booking volume. • Telecom: 10–20% distribution commissions on SIM/eSIM packages could generate US$ 5.6 Mn – US$ 11.2 Mn (assuming 2.8 Mn sales). • Public Attractions: Wildlife parks recorded 1.11+ Mn visitors generating LKR 3.08 Bn (~US$ 10 Mn) in 1H2025. App commissions of 5% on expanded bookings could yield US$ 1.5 Mn – US$ 3.0 Mn. • Government Properties: Digital listing of 300 out of 900 identified underutilized government bungalows could add US$ 1.48 Mn in annual booking commissions (assuming US$ 60/night at 45% occupancy). • Implementation: Author recommends a voluntary, phased rollout with strict financial discipline, regulatory compliance, and public-private partnerships rather than a state monopoly.