🇱🇰 Punjab Travel Trade Delegation Explores Sri Lanka to Boost Tourism Ties ✈️

A 30-member delegation from the Punjab Travel Agents Association (PTAA), India, has arrived in Sri Lanka for a familiarisation program hosted by Classic Destinations. The initiative aims to deepen tourism ties and unlock new business opportunities. • Key Event Highlights: • Delegation includes top travel trade reps exploring key attractions, hotels, and properties. • The visit features the PTAA's Annual General Meeting and a networking presentation held at Nuga Gama, Cinnamon Grand Colombo. • Visiting agents praised destination standards and cleanliness, rating Sri Lanka on par with countries like Singapore. • Strategic Focus: • Aims to convert growing Indian interest into higher visitor flows, longer stays, and wider spending. • Strengthens b2b partnerships and product awareness to boost targeted marketing in Punjab. • Market Context: • India remains Sri Lanka’s top tourism source market. • Accounted for 395,377 visitors (25%) YTD (up to Sept 6, 2026). • Represented 9,894 arrivals (31%) during the first six days of September 2026 alone.