### 📈 Roar AdX Connects Top SL Brands with TikTok Global HQ

Strategic Partnership: Roar AdX hosted leadership teams from Ceylon Biscuits Ltd (CBL-Munchee) and Spa Ceylon at TikTok’s Middle East and South Asia headquarters in Dubai to enhance platform-led growth. Key Focus Areas: The engagement centered on consumer behavior, creative effectiveness, and strengthening the relevance of Sri Lankan brands within the global digital ecosystem. Economic Context: • Global Integration: Aims to bridge knowledge gaps, allowing local brands to compete with global players. • Digital Transformation: Highlights the growing role of TikTok in driving reach and conversion for major Sri Lankan consumer exporters. • Market Expansion: Discussions focused on how emerging markets like Sri Lanka fit into TikTok's broader regional growth priorities. Industry Impact: This move supports the scaling of consumer goods and wellness exports by providing direct access to platform expertise and regional strategy teams.