📈 Roar Global Launches Roar Labs to Drive AI Marketing Innovation

Roar Global, a prominent Sri Lankan-founded mar-tech venture builder, has officially established Roar Labs. This new initiative is designed to rapidly prototype and test AI-driven marketing products to stay ahead of structural shifts in the global digital ecosystem. • Core Objective: To identify emerging trends in automation and AI, translating these insights into experimental products within real-market environments. Successful projects may evolve into independent ventures. • Strategic Reach: Leveraging a group-wide team of 150+ specialists, the initiative supports over 5,000 clients across eight international markets. • Sector Impact: The lab strengthens the ICT/BPM and digital marketing sectors by moving beyond services into high-value intellectual property (IP) and software-as-a-service (SaaS) development. • Portfolio Synergy: Roar Labs will feed into the group's existing ecosystem, which includes Roar AdX, 3P Media, Roar Media, CreatorFlow, Apex AI, and BrandRadar.