Roar Global Spins Off Creative Arm into Independent Studio 'Obsidian' 📈

• Roar Global has officially transitioned its creative division, formerly Roar Media, into an independent creative studio branded as Obsidian. • The move reflects a strategic pivot for Roar Global to focus on its core mandate as a venture builder in the platform-led, AI-driven mar-tech space. • Obsidian will operate as a separate entity with its own leadership and team, focusing on brand building, storytelling, and high-quality film production across traditional and digital media. • Industry veteran Aman Ashraff has been appointed as Chief Creative Officer, emphasizing a shift toward "commercial accountability" and measurable impact within the creative and marketing sectors. • This restructuring highlights the maturing of Sri Lanka’s ICT/BPM and creative services landscape, moving toward specialized, niche operations rather than generalized agency models.