Samsung Honored as Sri Lanka’s Choice Superbrand 2025 📈

Samsung has been conferred the prestigious Superbrands – Sri Lanka’s Choice 2025 award in the consumer electronics category. This recognition highlights the brand’s dominance in the local ICT/BPM and technology sectors, driven by high consumer trust and continuous innovation. • Brand Leadership: The award solidifies Samsung’s position as a market leader in Sri Lanka. Globally, the company has maintained its status as the No. 1 TV manufacturer for 19 consecutive years, a trend reflected in the strong local demand for its premium Neo QLED and OLED ranges. • Market Presence: Samsung operates via a robust island-wide retail network through major distributors including Singer, Singhagiri, Damro, and Softlogic. This extensive footprint ensures high accessibility and after-sales support across the country. • Strategic Value: To enhance local affordability, the brand has partnered with leading banks to offer flexible payment plans, facilitating broader access to smart living solutions and energy-efficient appliances. • Product Reliability: A key differentiator in the local market is Samsung’s 20-year warranty on Digital Inverter Motors and Compressors, emphasizing long-term value for Sri Lankan households. • Technological Integration: The brand is aggressively expanding its connected ecosystem via the SmartThings platform and Knox Security, catering to the growing demand for secure, automated home environments.