Samsung Maintains 20-Year Global TV Market Leadership 📈

Samsung Electronics has secured its position as the world’s No. 1 TV brand for the 20th consecutive year, a milestone reflected in the ICT/BPM and consumer electronics landscape in Sri Lanka. • Market Dominance: According to Omdia, Samsung held a 29.1% global market share by revenue in 2025. This leadership streak began in 2006. • Premium Segment Performance: • 54.3% share in the ultra-premium market (TVs > US$ 2,500). • 52.2% share in the premium category (TVs > US$ 1,500). • Technological Evolution: The brand’s growth is driven by its focus on Neo QLED, OLED, and Micro LED technologies. Recent local market focus includes the integration of AI-powered processors that optimize real-time picture and sound quality. • Sector Impact: Samsung Sri Lanka continues to align the local retail and electronics sector with global standards by introducing lifestyle categories like The Frame and 8K resolution displays, catering to diverse consumer budgets and domestic entertainment needs.