📈 Senok Group Reappointed as Authorized Dealer for Full JCB Range
JCB has officially reestablished its partnership with the Senok Group, appointing them as the Authorized Dealer for its entire machinery portfolio in Sri Lanka and the Maldives. This move marks a strategic revival of a long-standing collaboration in the construction and infrastructure sectors. • Market Scope & Portfolio: Senok will now represent the complete JCB lineup, including excavators, backhoe loaders, skid steer loaders, telehandlers, and compactors. This expansion supports critical sectors such as logistics, agriculture, and industrial operations. • Service Infrastructure: The partnership leverages Senok’s Henegama facility—Sri Lanka’s largest heavy machinery after-sales center—and a centralized spare parts hub in Grandpass. This ensures high spare parts availability and technical support through an islandwide service network. • Regional Footprint: Beyond Sri Lanka, Senok continues its role as the Authorized JCB Reseller in the Maldives and Ghana, reinforcing the group's capacity to manage international markets and maintain global service standards. • Economic Impact: The availability of the full JCB range is expected to drive efficiency in national infrastructure projects and engineering services by providing access to advanced diagnostic technology and specialized maintenance. Source: Provisional Company Data (February 2025/2026).