Singer Sri Lanka and Kapruka Announce Strategic E-commerce Partnership 📈

• Retail Collaboration: Singer Sri Lanka PLC (SINS) has integrated its product range into the Kapruka Partner Central platform, merging the nation's largest retailer with Sri Lanka’s leading locally-owned e-commerce entity. • Strategic Objective: The partnership aims to digitize the traditional retail experience for consumer electronics and homeware, targeting Kapruka’s user base of over 1 million expatriates and a growing local digital audience. • Key Features: • Price Parity: A guarantee that all items on Kapruka will maintain exact price parity with Singer’s physical showrooms. • Logistics: Leveraging Kapruka’s delivery network to improve distribution efficiency for household essentials and consumer durables island-wide. • Market Access: Provides a trusted channel for the diaspora to send goods to families in Sri Lanka, supporting domestic retail growth through digital channels. • Business Context: For Singer, the move addresses shifting consumer behavior toward online platforms; for Kapruka, adding a "household name" strengthens its position as a premium third-party logistics and sales aggregator.