📈 SL Promotes Trade, Investment & Tourism in Brussels Forum

• Sri Lanka successfully hosted the "Business & Tourism Opportunities in Sri Lanka" forum in Brussels, attracting over 60 participants including EU officials, Belgian investors, and travel industry representatives. • Key Message: Officials underlined the nation’s resilience, focus on sustainable economic development, and its positioning as the best country to trade, invest, and one of the safest to visit. • Investment & Trade Opportunities: Presentation highlighted potential sectors for collaboration including pharmaceuticals, food and beverages, agriculture, ICT, renewable energy, logistics, and tourism and leisure. • SL’s Core Strengths: The forum emphasised the country's strategic location, vibrant business environment, sustainable manufacturing practices, and market access opportunities. • Real-World Success: Belgian entrepreneurs operating in Sri Lanka, including CEOs from Raketman Ltd. and Vets Alphi Diamonds, shared their positive business experiences. • Tourism Focus: Promotion centred on Sri Lanka’s authentic, diverse, and compact offerings, with an emphasis on responsible and experiential travel. Exports like Ceylon tea, spices, and coconut products were also on display.