SL Tourism & Navy Partner to Boost Marine Tourism via Celebrity Diving Expedition 🌊

• Overall Strategy: The Sri Lanka Tourism Promotion Bureau (SLTPB) is aggressively positioning the island as a premier global hub for marine tourism, focusing on underwater exploration and historical shipwreck diving. • Key Initiative: Three high-profile Serbian celebrity divers—Janez Kranjc, Ivana Orlovic Kranjc, and Dorotea Dikic—are conducting an expedition (March 6–19) to document Sri Lanka’s marine biodiversity and heritage sites. • Strategic Locations: The expedition covers critical coastal hubs including Colombo, Negombo, Mirissa, Kirinda, and Galle, specifically targeting adventure travelers and the sustainable tourism segment. • Institutional Collaboration: In a unique partnership, the Sri Lanka Navy and SLTPB officially launched integrated digital content on March 12, 2026. This collaboration combines professional celebrity footage with the Navy's existing marine archives to enhance global marketing via official state platforms. • Economic Context: The initiative aims to diversify Sri Lanka's tourism portfolio beyond traditional leisure, leveraging the country's underwater heritage to attract high-spending niche markets and support coastal economies. 📈