SL Tourism Taps Japan Market at JATA Expo 2025 📈

• Sri Lanka Tourism successfully participated in the JATA Tourism Expo 2025 in Nagoya, Japan (Sept 25-28), one of Asia’s premier travel trade events, which attracted 127,677 visitors. • The Sri Lanka Pavilion was organized by the SLTPB and showcased offerings from 15 Sri Lankan tourism stakeholders. • Key activities included vibrant traditional dance performances and the serving of Ceylon tea, which was widely appreciated by Japanese attendees. • Japan is noted as a top primary and high-potential tourism source market for Sri Lanka. • Tourist Arrivals from Japan reached 28,799 as of September 2025. • This figure marks a significant 29.4% increase in Japanese arrivals compared to the same period in the previous year, highlighting the market's strong potential.