SL Tourism Targets Bangladesh Growth with First-Ever Dhaka Roadshow š
The Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lankan High Commission have successfully concluded a landmark promotional drive in Dhaka, marking a strategic effort to capture a larger share of the Bangladeshi outbound market. ā¢ Strategic Engagement: The two-day event (April 5-6) featured a media networking session with 35 leading journalists and a B2B roadshow facilitating discussions between 19 Sri Lankan tourism companies and 147 Bangladeshi travel agents. ā¢ Current Market Share: Bangladeshi arrivals currently stand at 12,120 year-to-date (YTD), accounting for 2% of total tourist arrivals to the island. ā¢ Connectivity & Partnerships: National carriers SriLankan Airlines and FitsAir participated to enhance regional connectivity and commercial collaboration. The initiative aims to leverage high-level diplomatic and industry support to position Sri Lanka as a preferred destination for South Asian travelers. ā¢ Economic Impact: The outreach focuses on diversifying source markets to boost foreign exchange earnings and support the hospitality sector. Officials expect these partnerships to translate into increased tourist flows in the coming months based on provisional engagement data.