📰 SLIMFA Media Fest 2026 Returns to Colombo to Address Media Sustainability

The Sri Lanka-India Media Friendship Association (SLIMFA) will host the second edition of the Media Fest on Saturday, 11 July 2026, at the Taj Samudra Colombo. The full-day event (9:00 a.m. to 5:00 p.m.) centers on the theme "Staying Relevant in a Changing World." • Key Focus Areas: Discussions will target rapid technological, economic, and audience shifts impacting the media and communication landscape. Core thematic tracks include building credibility, AI integration, holistic revenue strategies, and the structural shift toward digital video and independent content creators. • Cross-Border Collaboration: The festival features prominent cross-border insights aimed at boosting bilateral ties, including keynotes from Indian media executives such as Smita Prakash (ANI Chief Editor) and Marya Shakil (India Today Managing Editor), alongside leading Sri Lankan industry experts. • Industry Impact: Designed for journalists, broadcasters, and digital creators, the event directly addresses the future sustainability of journalism and digital transformation—critical pillars for public trust and employment within Sri Lanka's evolving ICT/BPM and media ecosystem. _Note: Limited seating is available; registration is required via the official portal._