📈 Soorya Brand Named Silver Sponsor for JITF 2026

Sun Match Company has announced its flagship brand, Soorya, as the Silver Sponsor for the upcoming Jaffna International Trade Fair (JITF) 2026. This 16th edition of the "Gateway to the North" serves as a vital platform for regional economic integration. • Event Schedule & Venue The three-day trade fair is set for January 23–25, 2026, at the Muttraweli Ground in Jaffna. It remains the Northern region's most influential commercial gathering. • Strategic Regional Engagement The 42-year-old heritage firm from the Central Province aims to strengthen ties with Northern consumers. Soorya, a staple in the fast-moving consumer goods (FMCG) sector, will showcase its product range at Stall Nos. 18 and 115. • Economic Significance The JITF 2026 is expected to host over 400+ stalls, facilitating growth across diverse sectors including agriculture, ICT/BPM, apparel, and construction. In 2025, the event drew approximately 78,452 visitors, highlighting its role in post-conflict economic revival and SME development. • Company Focus The sponsorship underscores Sun Match Company's commitment to customer-focused innovation and local community support. The brand continues to position itself as a provider of "everyday convenience" to households across Sri Lanka.