📈 Spa Ceylon Launches ‘Her Business Matters’ to Boost Women-Led SMEs

Spa Ceylon has unveiled ‘Her Business Matters,’ a nationwide initiative timed for International Women’s Day 2026 to provide growth support and brand amplification for local female entrepreneurs. • Overall Objective: The program transitions from symbolic celebration to practical economic empowerment, targeting female founders who manufacture or produce locally in Sri Lanka to drive SME growth and employment. • Support Framework: • Brand Amplification: Five selected businesses per week will receive exposure via Spa Ceylon’s marketing channels and influencer networks throughout March 2026. • Capacity Building: Participants will attend workshops in Colombo covering social media, compliance, brand positioning, and scaling. • Strategic Partnerships: Collaboration with Simple Books (Finance/Compliance) and RoarAdX (Digital Growth) to provide technical expertise. • Selection Criteria: Applications are open through March via social media. Screening focuses on scalability, product quality, and long-term growth potential. • Economic Context: The initiative builds on the 2025 ‘Act For WIN’ campaign, leveraging Spa Ceylon’s position as a global brand (140+ locations in 30+ countries) to integrate local women-led businesses into the broader retail and wellness ecosystem.