🚀 Spikes Asia Rebrands to LIONS Asia to Boost APAC Creative Economy

After nearly four decades, Spikes Asia is evolving into LIONS Asia, integrating the region closer to the global LIONS ecosystem (Cannes Lions, WARC, Effie, Contagious) to drive creative marketing and business performance. • Strategic Transformation: Positioned to bridge marketing, technology, entertainment, and commerce, enhancing competitive advantage and growth across APAC markets, including regional hubs linked to ICT/BPM and creative services. • Key Pillars: - LIONS Asia Festival of Creativity: A regional gathering of marketers, agencies, tech innovators, and business leaders. - Asia Lions Awards: Program recognizing local creative innovation and excellence across borders. • Timeline & Venue: The inaugural LIONS Asia Festival and Awards will launch in Singapore in September 2027, shifting from its previous March schedule to serve as a stronger annual benchmark. • Regional Footprint: Provides year-round access to global intelligence, benchmarks, and executive learning platforms for agencies and businesses operating in the region.