📈 Sri Lanka Expands Tourism Footprint in Romania

A joint roadshow by the Sri Lanka Tourism Promotion Bureau, the Sri Lankan Embassy, and Turkish Airlines was held in Bucharest to tap into Eastern Europe's growing travel market. • Current Market & Potential: Sri Lanka welcomed a historic 2.3 million tourists in 2025, generating US$ 3.2 Bn in revenue. While 6 million Romanians traveled abroad in 2025, Sri Lankan arrivals from Romania remained steady but modest at ~6,000 annually over the last two years, representing significant untapped potential. • Key Partnerships & Strategy: 40 Romanian and 8 Sri Lankan travel companies engaged in B2B sessions to boost arrivals for 2026 and beyond. Promotional efforts highlighted Sri Lanka's compact diversity, focusing on safety, culture, unspoiled beaches, and wildlife. • Enhanced Connectivity: Turkish Airlines is scaling up operations to support this growth. Following two new weekly flights added to the Istanbul-Colombo route in April 2026, a third weekly flight will be added in June 2026. Connection to Sri Lanka via Istanbul is now available from 4 Romanian cities: Bucharest, Timisoara, Constanta, and Cluj.