Sri Lanka Franchise Expo 2026: Strengthening South Asia’s Business Hub 📈

• Event Details: Scheduled for February 14 at Marino Beach Hotel, Colombo. Inaugurated by Industry Minister Sunil Handunneththi, with participation from the Indian High Commission. • Strategic Context: Positions franchising as "economic infrastructure" following the recovery momentum of the 2025 Global Franchise Forum. Supported by major bodies including the Ceylon National Chamber of Industries and Indo-Lanka Chamber of Commerce. • Sector Focus: Features a diverse portfolio across Quick-Service Restaurants (QSR), Wellness, Retail, and Professional Services. Key brands include Tea Avenue, Stellarossa, EasyGym, and Action Coach. • Economic Impact: • Risk Mitigation: Provides proven operational frameworks for local entrepreneurs, reducing failure rates in a selective capital environment. • Market Appeal: Leverages a 22 million population, rising disposable incomes, and the Tourism recovery to attract international franchisors. • Policy Alignment: Ministry involvement suggests franchise development is now a deliberate part of national economic policy to foster Entrepreneurship and SME scaling. • Investment Outlook: Offers a critical entry point for brands seeking first-mover advantages in the South Asian region, backed by established legal structures and geographic centrality.