🇱🇰 Sri Lanka Launches WHO-Backed Alcohol Control Initiative

• Overview: Sri Lanka has officially introduced the Investment Case on Alcohol Control alongside the World Health Organization’s (WHO) SAFER Technical Package aimed at mitigating the health, social, and economic burdens of alcohol consumption. • Economic & Health Focus: The initiative targets the heavy economic costs associated with alcohol-related harms—including healthcare expenditure and lost labor productivity—supporting long-term national health and fiscal sustainability. • Key Strategy: Implementation of the WHO SAFER technical guidelines focuses on high-impact strategies such as strengthening alcohol availability restrictions, enforcing drink-driving counter-measures, and advancing pricing and tax policies.