🇱🇰 Sri Lanka & Maldives Pitch Twin-Destination Tourism in Riyadh

An exclusive B2B networking event was held in Riyadh on 19 May 2026 to promote Sri Lanka and the Maldives as premium twin-destination travel experiences. Jointly organized by Serendib Travel Holidays and Sun Siyam Hotels, the initiative positions Sri Lanka as a primary focus destination for future tourism growth within the Saudi Arabian and broader GCC markets. Key Highlights • Strategic Positioning: The twin-destination strategy combines Sri Lanka's cultural heritage, wildlife, adventure, and wellness tourism with the Maldives' luxury island hospitality to appeal to high-value international travelers. • Infrastructure & Experience Improvements: Sri Lankan Ambassador O. L. Ameer Ajwad highlighted recent enhancements to airport arrival facilities, immigration processing efficiency, and passenger convenience to ensure a smoother entry experience. • Hospitality Sector Expansion: Ongoing upgrading of the tourism & hospitality sector includes the development of new luxury resorts, boutique hotels, and eco-lodges, increasing the island's capacity to cater to premium and mid-range segments. • Industry Collaboration: Presentations by Serendib Travel Holidays and SriLankan Airlines outlined current initiatives to strengthen destination marketing and engagement with leading Saudi Arabian tour operators.