📈 Sri Lanka Must Rebuild Resilience as Strategic Advantage: Brandix MD

• Regional Competition & Strategic Shift Sri Lanka has lost its historic edge in supply chain resilience to regional manufacturing rivals like Bangladesh, Vietnam, and Indonesia. Brandix Lanka Group MD Hasitha Premaratne urges leaders to embed resilience, governance, and trust as core strategic assets to attract global buyers in a volatile market. • Navigating Supply Chain & Cost Pressures Geopolitical volatility (conflicts, shipping delays, tariffs) is now a continuous cost driver requiring a shift from "just-in-time" to "just-in-case" strategies. Highlighting risks in the apparel & textiles sector, Brandix increased inventory lead times from 30 to 40 days during Middle East shipping disruptions to prevent costly idle production lines. • Growth Drivers & Market Expansion Sri Lanka must leverage its geographic position to become a high-value hub for logistics & export, competing on innovation and service rather than low-cost volume. Finance leaders are advised to strengthen balance sheets, adopt AI for productivity, and diversify export markets into regions like India and Africa.