📈 Sri Lanka’s First AI Visibility Index Launched

BrandRadar by Roar Global has hosted the inaugural AI Visibility Summit, introducing a national benchmark to measure brand performance across generative platforms like ChatGPT, Gemini, and Perplexity. • Key Focus: The Sri Lanka AI Visibility Index evaluates how brands appear in AI-driven discovery and recommendations, shifting focus from traditional search metrics to "citation authority" and "category-level dominance." • Sector Coverage: Initial data spans critical industries including banking, finance and insurance (BFSI), hospitality, automotive, real estate, retail, and e-commerce. • Strategic Impact: Addressing the shift from conventional search to AI-led discovery. Enhancing the ICT/BPM and digital marketing landscape by providing structured tracking for competitive positioning. Enabling Sri Lankan brands to optimize for high-intent consumer queries where AI-generated recommendations influence buying journeys. • Outlook: Positioned as an annual benchmark, the Index aims to help corporate decision-makers and senior marketers adapt to an AI-first world where visibility is increasingly defined by recommendation algorithms rather than simple search results.