Sri Lanka’s Global Tourism Campaign Faces Further One-Year Delay 📈

• Campaign Timeline Delay: Launch of Sri Lanka's tourism global marketing campaign is delayed by nearly another year beyond the proposed March 2027 plan. The government will first appoint a consultancy to develop a Global Destination Communication Campaign Roadmap prior to final campaign awarding. • Planned Budget & Interim Push: • Interim Campaign: An immediate Rs. 1.5 billion digital and PR drive running August 2026 to April 2027 across 6 key source markets. • Global Push: A main Rs. 5 billion global branding campaign originally planned from March 2027 to February 2029, now facing timeline resets. • Government Targets: • 2026 Targets: 2.7 million tourist arrivals and ~US$ 4.2 Bn in earnings. • 2027 Targets: Exceed 3 million arrivals and reach US$ 5.0 Bn in revenue. • Key Takeaways: Over 15 years without a sustained global campaign has created structural promotional gaps against global competitors. Officials state the additional consultancy ensures greater transparency without rushing execution.