📈 Sri Lanka’s InGame Esports (IGE) Expands Global Footprint with Specialized Video Games Marketing

• Overview: Sri Lankan-founded InGame Esports (IGE, also known as Gamer.LK), led by CEO Raveen Wijayatilake, has established itself as the country's first specialized video games marketing agency, pioneering holistic go-to-market strategies for a niche but fast-growing sector. • Scale & Reach: The agency has successfully executed 100+ campaigns across 6 countries. Its client portfolio features major global brands including Tencent Games, Miniclip, Dell, Samsung, and Coca-Cola. • Growth & Innovation: IGE has expanded its presence into the African continent and launched 'IGE V2', its specialized AI marketing technology arm designed to power game publishers with data-driven, gamer-centric strategies. • Economic & Sector Impact: Representing a major leap in Sri Lanka’s ICT/BPM and creative digital services exports, the agency’s innovative model highlights the country’s potential for service diversification beyond traditional mainstream advertising. • Recognition: Reflecting the company's regional impact, Wijayatilake was recently named in Campaign Asia’s "40 Under 40", with the agency previously securing accolades including the Effie Awards, Dragons of Asia (2023), and multiple SLIM DIGIS Grand Prix awards.