📈 Sri Lanka Showcases Ceylon Tea in Türkiye for International Tea Day

The Sri Lanka Embassy in Ankara, in partnership with the Sri Lanka Tea Board and BETA Food Industry and Trade Inc., hosted an exclusive promotional event at the Sri Lanka Residence on May 18 to celebrate International Tea Day. • Strategic Objectives: The event aimed to promote Ceylon Tea in Türkiye, strengthen bilateral trade relations, and foster cultural exchanges between the two nations. • Key Stakeholders: Attendees included members of the diplomatic corps, Turkish government officials, media representatives, and leading tea traders and importers. • Economic Context: Ambassador Niluka Kadurugamuwa highlighted the deep economic and historical importance of tea to Sri Lanka, emphasizing its reputation for unmatched quality, rich aroma, and diverse regional character across seven climatic zones. • Market Engagement: The initiative featured a specialized presentation, live brewing demonstrations, and tastings of premium artisanal varieties to showcase the authenticity of Sri Lanka’s iconic export in the international market.