🇱🇰 Sri Lanka Showcases Diverse Tourism at Holiday Expo Gent 2025! 🌍

Sri Lanka actively participated in the Holiday Expo Gent in Belgium (Nov 28 - Dec 1, 2025) for the second consecutive year, attracting over 30,000 visitors. • Despite facing challenges from a recent cyclone, the Embassy urged Belgian travellers to visit Sri Lanka, emphasizing it is safe and open for its ongoing peak season. • The event served as a major B2C platform, reaching families, youth, adventure seekers, and affluent travellers across Belgium and neighbouring countries like the Netherlands, Luxembourg, Germany, and France. • Sri Lanka's diverse offerings were highlighted: • Pristine beaches, ancient cultural sites, wildlife, biodiversity, and eco-sustainable tourism. • Growing niche segments: wedding tourism, adventure travel, and MICE tourism. • The Sri Lanka stand featured vibrant promotions, Ceylon tea, and direct insights for those planning 2026 trips or with the island on their travel wish list. Many past visitors expressed a strong desire to return and explore new regions.