Sri Lanka Targets Chennai for MICE Tourism Growth 📈

The Sri Lanka Convention Bureau (SLCB) organized a MICE Promotion Program and Corporate Networking Evening in Chennai to position Sri Lanka as a top destination for Meetings, Incentives, Conferences, and Exhibitions (MICE tourism). • Key Performance Indicators: 2025 Benchmarks: Sri Lanka welcomed a record 531,511 Indian visitors, representing over 22% of total tourist arrivals. 2026 Momentum: Based on provisional data, over 221,000 Indian travelers visited Sri Lanka during the first five months of 2026. Strategic Role: India remains one of Sri Lanka's most valued partners and a priority market for high-spending business and corporate travel. • Sector & Strategic Highlights: Value Proposition: Industry leaders pitched Sri Lanka’s proximity, world-class hospitality, modern convention infrastructure, and competitive pricing. Target Segments: Focus areas include corporate meetings, exhibitions, incentive travel, and destination weddings to diversify the national tourism portfolio. Connectivity: The event, supported by SriLankan Airlines, emphasized strong air links and cultural ties as catalysts for economic cooperation.